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Who We Are

Who We Are

The IT and Business Process Association of the Philippines is the primary industry association and advocacy group of the country’s agile, dynamic, and resilient IT and Business Process Management (IT-BPM) sector.

 

With over 400 members and six partner associations—the Animation Council of the Philippines, Inc. (ACPI), Global In-House Center Council (GICC) Philippines, Contact Center Association of the Philippines (CCAP), Game Developers Association of the Philippines (GDAP), Healthcare Information Management Association of the Philippines (HIMAP), and the Philippine Software Industry Association (PSIA)—IBPAP plays a pivotal role in sustaining the growth of the IT-BPM industry by working with stakeholders in the government and academe to ensure an enduring supply of high-quality labor, support service innovation, and provide country visibility.

IBPAP also assists investors in setting up operations easily and quickly in the Philippines through relevant research, introductions to key officials, and a series of briefings at each step of the investment process. Initiatives for human resources, business development, knowledge sharing, and networking opportunities are also made available to members as a means of continued support.

 

Ongoing support is then provided through a wide variety of initiatives, including programs for HR development, business development, knowledge sharing, and networking opportunities. IBPAP works closely with the government, academe, and other key stakeholders to make this possible and to reinforce the Philippine IT-BPM industry’s global competitiveness and relevance.

Mission and Vision

MISSION

To enable the key stakeholders in working cohesively to strengthen our industry in uplifting the lives of the Filipinos

 

VISION

To be the thought leader for our industry and the benchmark for all industry associations throughout the world.

IBPAP Core Values

IBPAP Core Values

Love for Country - Our love for the Filipino people inspires our work everyday

 

Integrity - We do what is right and make things better

 

Partnership and Teamwork - We value partnerships and teamwork by collaborating effectively

 

Heart for Service - Passion to serve

Since 2004, IBPAP has led the Philippine IT-BPM Industry’s growth through multiple initiatives

2004-2006

2004-2006

  • BPAP was founded
  • Four partner associations (ACPI, CCAP, HIMOAP, and PSIA) became part of BPAP
  • Co-developed IT-BPM courses with TESDA
2007-2009

2007-2009

  • GDAP became the 5th partner association to join BPAP
  • The 2010-2015 Philippine IT-BPM Roadmap was launched
  • Next Wave Cities Program was launched
  • The Philippine was recognized as the Offshore Destination of the Year at the National Outsourcing Association (NOA) Awards
  • First International Outsourcing Summit was held
2010 -2014

2010 -2014

  • BPAP was renamed to IBPAP
  • The Philippines overtook India as the world’s largest and preferred destination for customer relations management
  • GICC became the 6th partner association to join IBPAP
  • Service Management Program (SMP) was approved by Commission on Higher Education (CHED) and was rolled-out in 17 state universities and colleges
  • Manila took over Mumbai’s spot as world’s 2nd outsourcing industry in the 2024 Tholons Top Outsourcing Destinations
2015-2019

2015-2019

  • The 2016-2022 Philippine IT-BPM Roadmap was launched
  • SMP was recognized as the 2017 People Program of the Year by the Philippine Management Association of the Philippines (PMAP)
  • The Next Wave Cities program was rebranded digitalcitiesPH, coinciding with the launch of its portal and playbook 
  • Career portal itstartshere.ph and the Industry-Academe playbook were launched
  • The very first Industry Awareness Fair was held in Manila with over 3,000 participants
  • Philippines ranked 5th in the Top 50 Digital Nations; Manila, Cebu, and Davao placed in the Top 100 Super Cities in the 2019 Tholons Services Globalization Index
2020-2024

2020-2024

  • The 2023-2028 Philippine IT-BPM Roadmap was launched
  • The Philippine Skills Framework for the IT-BPM industry was launched

Our Advocacies

Policy Shaping

Build long-term partnerships with the government through shaping and influencing public policies that develop a healthy business ecosystem and, promote the country’s relevance and competitiveness.

 

Talent Development

Enable the industry to pivot to high-value services by attracting, engaging and retaining skilled and qualified workforce that advocate for lifelong 

learning.

 

Country Branding

Position the Philippines as a premier and preferred destination for digitally-enabled services in the global IT and business process management industry.

 

Innovation

Be at the forefront of digital transformation leading the industry in adapting to emerging technologies and in developing cutting-edge innovations.

Our Advocacies

Partner Associations

We are proud to collaborate with some of the leading organizations in the Philippines' technology and creative sectors. Our strategic partnerships with the Animation Council of the Philippines (ACPI), the Contact Center Association of the Philippines (CCAP), and the Game Developers Association of the Philippines (GDAP) enable us to leverage industry expertise, foster innovation, and support the growth of the IT landscape.

Animation Council of the Philippines (ACPI)

Animation Council of the Philippines (ACPI)

The Animation Council of the Philippines, Inc. (ACPI) is a non-stock, non-profit trade organization that develops the animation industry and promotes the country as a world-class provider of animation content and services. Founded in 2000, ACPI is composed of animation studios, schools and learning institutions offering courses on animation, and animation industry vendors.

Visit ACPI website
Contact Center Association of the Philippines (CCAP)

Contact Center Association of the Philippines (CCAP)

The Contact Center Association of the Philippines (CCAP) is the umbrella organization of the Philippine contact center industry. CCAP serves as the focal point of sectors that enable the Philippines to sustain its leadership in the global contact center industry. From having seven original founders in 2001, CCAP is now comprised of nearly a hundred member-companies operating in various strategic locations in the Philippines. These members account for more than 70% of the revenues and workforce in the industry. As a non-profit organization, CCAP promotes awareness of the contact center industry; active exchange of ideas, new technologies, best practices and innovations; and the sustained growth of the industry and the country.s provider of animation content and services. Founded in 2000, ACPI is composed of animation studios, schools and learning institutions offering courses on animation, and animation industry vendors.

Visit CCAP website
Game Developers Association of the Philippines (GDAP)

Game Developers Association of the Philippines (GDAP)

The Game Developers Association of the Philippines' vision is to establish a on of the gainable and profitable Philippine game development industry by uplifting, fostering and promoting GDAP's members' businesses.

Visit GDAP website

Board of Trustees

All

John Doe

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Chief Country Executive, Carelon Global Solutions Philippines, Inc.

Nicki Agcaoili

Board Trustee

Test Automation Engineer

Executive Team

Jack Madrid

Jack Madrid

President and CEO

Jack is at the helm of ensuring that the Philippines is able to reinforce its position as a prime investment destination for IT-BPM services. He oversees all industry- led programs while reinforcing partnerships with the government and academe, as well as the company leadership of other stakeholders.

Celeste Ilagan

Celeste Ilagan

Chief Operating Officer

Celeste has oversight of all government-related initiatives and is responsible for championing the Philippine IT-BPM sector during key discussions with policy makers and regulatory officers. She ensures that IBPAP consistently leads and stays ahead of legislative and regulatory changes that impact the industry, and proposes enabling policies that strengthen the country's competitiveness.

Jeanette Carrillo

Jeanette Carrillo

Executive Director for External Affairs and Investor Relations

Jeanette leads and directs IBPAP's efforts in building and strengthening relations with industry and government stakeholders. She also drives membership initiatives and works with investors in identifying growth opportunities for the IT-BPM industry.

Frankie Antolin

Frankie Antolin

Executive Director for Talent Development

Frankie provides direction for IBPAP's talent attraction and upskilling and reskilling initiatives. She also leads the team in strengthening the industry-academe partnerships to support the requirements of the IT-BPM sector.

Jopat Lelay

Jopat Lelay

Executive Director for Roadmap and Shared Services Delivery

Jopat leads the strategic development and implementation of various IBPAP initiatives. He also manages IBPAP's Research, Marketing, and Project Management teams.

Carole Gaffud

Carole Gaffud

Research Director

Carole Gaffud is a well-known figure in the Philippines, especially recognized for her involvement in the beauty pageant industry. She is a pageant trainer, mentor, and coach, and has helped several Filipino contestants achieve success in international beauty pageants. Carole is particularly known for being the trainer of Pia Wurtzbach, who won Miss Universe 2015, and Catriona Gray, who won Miss Universe 2018.